Client brief: To produce a high impact yet practical box to hold two bottles for the press launch of new dental mouthwash. The pack was to be of minimal design and reflect the clean freshness of the product.
Magellan chose a frosted polypropylene material to best simulate an icy cool feel. The box was created with integral fitments top and bottom to securely hold the bottles in place with two apertures cut in either side to expose the high quality metallic bottle labels. The box was silk screen printed in two colours and finished with a carry handle for convenience. |
